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As we celebrate our 24th anniversary, On-Hold Media Group remains more committed than ever to the power of on-hold messaging. With over 1,000,000 messages delivered globally, we've seen firsthand the impact of well-crafted on-hold content. Since our founding in January 2001, we've dedicated ourselves to the ongoing advancement of Shuffle CMS™—our intuitive, web-based Content Management System. This platform empowers our customers with an easy-to-use, automated solution for creating and delivering dynamic on-hold messages that drive measurable results.

Unlike most advertising, which casts a wide net in hopes of reaching a few passersby, On-Hold Media Group offers a unique advantage: a direct, targeted connection to your existing and potential customers, one caller at a time. With our service, every call to your business or practice becomes an opportunity to engage your callers—informing them about new products and services, and reinforcing the value of their relationship with you.

Here’s What Our Clients Say About the Value of Our On-Hold Services

"It’s a pleasure to work with Chris Johnson and his team. The messaging is creative, timely and they offer quick turnaround on custom messaging. We are also able to pick from a variety of background music. We are very pleased with On-Hold Media’s service and messaging options."
Shariette Jones, Marketing Manager
Electric Supply, Inc. (FL)

"On-Hold is a great way to update your customers on the comings and goings of your company. I can’t tell you how often a customer will comment or reply to one of our salesmen about a product or service they heard about while on hold with us. Chris at On-hold Media Group is always responsive to my needs and requests, whether it is a question regarding my user interface or about creating a new custom spot to add to our on-hold playlist. "
Kyle Cerminara, Marketing
F & M Electrical Supply Co., Inc.

Why Your Business Should Use On-Hold Marketing

Benefits of On-Hold Marketing

Engage Callers: Callers on hold are already interested in your services. Use this time to share valuable information and keep them engaged.
Promote Products & Services: Highlight new offerings, seasonal promotions, or special events directly to your audience.
Reinforce Brand Image: Professionally recorded messages convey trust, expertise, and attention to detail, helping you stand out from competitors.
Reduce Caller Hang-Ups: Captivating and informative messages encourage callers to stay on the line while improving customer retention and satisfaction.
Drive Revenue: Showcase upselling opportunities, cross-promotions, or exclusive discounts to boost sales.
Educate Customers: Provide helpful tips, FAQs, or important updates about your company’s products and services.
Cost-Effective Marketing: On-hold messaging is a low-cost way to communicate key business updates, educate customers, and drive revenue without additional advertising expenses.
Enhance Customer Experience: Transform hold time into a valuable interaction rather than a missed opportunity.
Flexible & Customizable: Update messages regularly to match your business needs or seasonal campaigns.

Statistics Supporting On-Hold Marketing

88% of callers prefer on-hold messages over silence or generic music. (Source: MarketingProfs)
20% increase in revenue has been reported by businesses using on-hold marketing effectively. (Source: Small Business Trends)
60% of customers hang up when left on hold in silence. (Source: Telephony Magazine)
85% of customers say a well-crafted on-hold message creates a more positive perception of the company. (Source: American Marketing Association)
16-20% of callers make a purchase or inquire about promoted products/services mentioned in on-hold messages. (Source: Business.com)
94% of all marketing budgets are spent on generating calls, yet only 6% is invested in handling those calls effectively, including on-hold marketing. (Source: Call Center Times)
Waiting time feels 3x longer when callers are on hold in silence versus when listening to engaging on-hold content. (Source: Journal of Applied Psychology)
50% of callers retain information from on-hold messages, making it a valuable channel for communication. (Source: On Hold Messaging Association)

These statistics highlight the value of on-hold marketing as a tool to enhance customer experience, drive sales, and improve caller retention.

Why You Can Trust On-Hold Media Group

On-Hold Media Group has invested over 24 years creating the most advanced "Content Management System" (CMS) technology to deliver a highly scalable, user-friendly experience, message production and delivery system.

Our professional writers and voice talent assure that the on-hold content your callers hear will deliver maximum effectiveness to insure desired results.

We maintain relationships with hundreds of industry professionals to provide economies of scale and unsurpassed product/service-focused content.

To estimate your potential sales impact and your return on investment